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Experts from e-commerce, web design, and online marketing write here! You will find valuable information here about e-commerce, digital trends, and the latest developments in the world of online marketing. We share our experience and expertise with you and give you valuable tips for successfully designing your online business. Get inspired and stay up to date in the rapidly evolving digital world.
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The Power of Core Web Vitals: Technical SEO for Top Rankings 2026
Google is making user experience the currency of rankings. Learn what Core Web Vitals are (LCP, FID, CLS), how to technically optimize your website, and which tools pave the way to top performance. Our agency shows you the best strategies for 2026!
To the Blog PostWhat is A/B Testing? Tips and Examples for Your Success
A/B testing is the key to optimizing your website, app, or marketing campaigns. Learn how A/B tests work, what best practices you should follow, and how concrete examples can help you increase your conversion rate. Our agency will show you the best strategies for 2025!
To the Blog PostFree Marketing: Ideas for More Visibility Without a Budget
Marketing without an advertising budget? It’s possible! In this article, we show you clever, cost-free methods that small businesses and start-ups can use to gain more visibility and reach – from SEO to social media to partnerships. Our agency presents the best no-budget tactics for 2025.
To the Blog PostNetworking Like a Pro: Tips for 2025
Professional networking has fundamentally changed in 2025. Learn how to strategically build your professional network with hybrid events, AI tools, and authentic relationships. Our experts share the best networking strategies for sustainable success.
To the Blog PostOmnichannel vs. Multichannel: Which Strategy Maximizes Your E-Commerce Success?
Omnichannel or Multichannel – what's the right approach for your online shop? Learn how the two strategies differ, what advantages they offer, and how to use them specifically to boost customer loyalty and revenue. Our advertising agency explains the best practices for 2025.
To the Blog PostRetention Marketing: How to Turn Customers into Loyal Repeat Customers and Maximize Lifetime Value
A strategic approach to customer loyalty brings 5-25x higher profitability than new customer acquisition. Discover the most effective retention strategies successful companies are using in 2025. Our advertising agency shows you battle-tested methods for sustainable business success.
To the Blog PostWhat is B2B Marketing? Strategies and Trends for Sustainable Growth 2025
B2B marketing fundamentally differs from the classic B2C approach. In this article, learn how modern strategies, technologies, and data-driven marketing work in the B2B sector – and which trends you must not miss in 2025.
To the Blog PostAI in E-Commerce 2025: How Artificial Intelligence Revolutionizes Online Shops
Artificial intelligence is fundamentally changing e-commerce. From personalized product recommendations to automated customer service – AI tools boost revenues, reduce costs, and improve the customer experience. This article shows how to successfully implement AI in your online shop and which technologies are already available today.
To the Blog PostSocial Media Marketing 2025: Successful Strategies for Your Online Shop
Social media is an indispensable channel for e-commerce to increase reach, customer loyalty, and revenue. In this article, we show you how to specifically use platforms like Instagram, TikTok, and LinkedIn to reach your target audience and maximize conversions.
To the Blog PostMore Conversions with Product Pages That Sell
The product detail page is the heart of every online shop. It often decides in seconds whether visitors buy or bounce. In this article, you will learn how to specifically optimize product pages – for more trust, a better user experience, and higher conversion rates.
To the Blog PostSocial Commerce 2025: How Social Media is Revolutionizing Online Retail
Social Commerce is changing the way customers shop by integrating sales directly into social media. From Instagram Shopping to TikTok Shops – this article shows how businesses can use Social Commerce to boost reach and revenue, and which trends will dominate in 2025.
To the Blog PostSustainable E-Commerce 2025: Why Green Commerce is the Key to Success
Sustainability has gone from a nice-to-have to a must-have in e-commerce. Consumers increasingly prioritize environmental aspects in online shopping and prefer sustainable brands. This article shows how online retailers can successfully embrace Green Commerce, benefiting both the environment and profits.
To the Blog PostMore Sales with Email Marketing: Strategies for Your Online Shop
Email marketing is one of the most effective channels in e-commerce. In this article, you will learn how to achieve not just clicks, but real conversions with sophisticated campaigns, segmentation, and automation.
To the Blog PostShopware vs Shopify: A Comparison of Modern E-Commerce Platforms
Shopware and Shopify are among the leading e-commerce platforms for companies that want to make their online business efficient and modern. While Shopware is primarily widespread in the DACH region, Shopify convinces with global reach and user-friendliness. In this comparison, we analyze both systems regarding features, usability, costs, and performance.
To the Blog PostConversion Optimization 2025: The Ultimate Guide for Successful Online Shops
The conversion rate determines success or failure in e-commerce. While traffic increases, sales often fall short of expectations. This comprehensive guide shows proven strategies and innovative approaches to sustainably boost your conversion rate and turn more visitors into paying customers.
To the Blog PostSustainability in E-Commerce 2025: How Green Strategies Future-Proof Your Online Shop
Sustainability is not a trend but a must for modern e-commerce companies. Customers demand environmentally friendly solutions, and sustainable strategies can increase trust, loyalty, and revenue. This article shows how to integrate sustainability into your online shop and which trends will dominate in 2025.
To the Blog PostReducing Return Rates in E-Commerce: 7 Strategies for Fewer Returns and More Profit
Returns cost online retailers significant money. In this article, you’ll learn concrete measures to sustainably reduce your return rate – from optimized product descriptions to interactive tools.
To the Blog PostMagento vs. Shopware: A Detailed Comparison for E-Commerce Businesses
Choosing the right e-commerce platform is a strategic decision that significantly impacts your online business’s success. Magento and Shopware are among the leading e-commerce solutions in the German-speaking region and beyond. In this comprehensive comparison, we analyze both systems in terms of features, usability, costs, and performance.
To the Blog PostAI-powered Personalization – The Game Changer in E-Commerce 2025
Artificial intelligence is revolutionizing the way online shops interact with their customers. Learn how AI personalization increases conversion rates, the technologies behind it, and how to successfully implement it in your shop.
To the Blog PostSocial Commerce – How social media is revolutionizing e-commerce
Social Commerce connects shopping with social media and creates unique buying experiences. In this article, we highlight what makes Social Commerce, what opportunities it offers, and how companies can benefit from it.
To the Blog PostShopware 6 vs. WooCommerce: Which Shop System Is a Better Fit for You?
Shopware 6 and WooCommerce are among the most popular e-commerce solutions in the German-speaking world. While Shopware relies on a comprehensive, modular architecture, WooCommerce scores with its seamless WordPress integration. In this article, we compare both systems regarding features, user-friendliness, and cost structure.
To the Blog PostAI in E-Commerce – Personalization on a New Level
Artificial intelligence is revolutionizing online retail. But how exactly does AI affect e-commerce? In this article, we show how AI enables personalized shopping experiences, which tools are currently in use, and what merchants should pay attention to.
To the Blog PostThe Future of E-Commerce: Trends and Strategies for 2026
The e-commerce market is evolving rapidly, and 2026 promises exciting innovations. From AI-supported shopping to sustainable strategies – learn how your advertising agency supports companies in succeeding in the digital world.
To the Blog PostHeadless Commerce – Future or Hype?
Headless Commerce is on everyone's lips. But what does it actually mean in concrete terms? In this post, we explain what the term entails, the associated advantages and challenges – and for whom a switch is worthwhile.
To the Blog PostAI in Marketing 2025 - Revolution or Evolution? A Practical Guide for Companies
Artificial intelligence is fundamentally changing marketing. From personalized campaigns to automatic content creation, AI tools today offer possibilities that were unthinkable just a few years ago. This article shows how companies can strategically use AI without losing human creativity.
To the Blog PostProduct Pages That Sell: How to Optimize Your E-Commerce Website for Maximum Conversions
In the world of e-commerce, the quality of your product pages determines success or failure. In this article, we show you how to design product pages with compelling texts, appealing design, and technical optimizations to maximize the conversion rate.
To the Blog PostOptimizing Load Times for E-Commerce: Using Core Web Vitals for Better Rankings
Fast load times are critical for e-commerce success. In this article, we show how to optimize Core Web Vitals to achieve better Google rankings and higher conversion rates.
To the Blog PostProduct Filters with JavaScript and PHP for Your E-Commerce Shop
Product filters are crucial for the user experience in e-commerce. In this article, we show you how to implement a fast, dynamic filtering system with JavaScript and PHP—including AJAX for smooth updates and advanced features for better performance.
To the Blog PostOptimize Your Conversion Rate: 10 Proven Strategies for More Sales in Your Online Shop
A higher conversion rate means more revenue with the same traffic. Discover the most effective conversion optimization methods that successful online shops will use in 2025. Our advertising agency shows you battle-tested strategies for measurable E-commerce success.
To the Blog PostBoost Your E-commerce Revenue in 2025: Tips for Sustainable Growth
Successful E-commerce in 2025 requires smart strategies and a customer-centric mindset. Discover how to increase your sales with optimized processes and targeted marketing – without breaking your budget. Our advertising agency shows you the best approaches for long-term success.
To the Blog PostFree Marketing: Ideas for More Visibility Without a Budget
Marketing without an advertising budget? It’s possible! In this article, we show you clever, cost-free methods that small businesses and start-ups can use to gain more visibility and reach – from SEO to social media to partnerships. Our agency presents the best no-budget tactics for 2025.
To the Blog PostNetworking Like a Pro: Tips for 2025
Professional networking has fundamentally changed in 2025. Learn how to strategically build your professional network with hybrid events, AI tools, and authentic relationships. Our experts share the best networking strategies for sustainable success.
To the Blog PostTips on How to Get Your Online Shop into AI Search Results
AI-powered search engines like Grok or Perplexity are changing how customers find products. Learn how to optimize your online shop for AI search results and generate more traffic and revenue. Our web agency shows you comprehensive strategies for 2025.
To the Blog PostE-commerce Development 2025: Stabilization After the Boom – How to Successfully Shape B2C Online Retail
B2C e-commerce development has reached a phase of consolidation after an enormous Corona boom. Which product groups are still growing, and which are losing? We analyze the current figures from the HDE Online Monitor 2024 for you and provide concrete recommendations for action for retailers.
To the Blog Post10 Simple Marketing Tips for Small Businesses on a Tight Budget
Marketing doesn't have to be expensive—it just has to be smart. Small businesses, in particular, face the challenge of generating attention and winning customers with limited resources. The good news: There are many effective ways to position yourself successfully even without a large advertising budget. Here are 10 concrete tips on how you can make your marketing clever.
To the Blog PostThe USB-C for AI: Why the Model Context Protocol is the Future
The Model Context Protocol (MCP) is an open standard that unifies the integration of AI models with external data sources and tools. Developed by Anthropic and released in November 2024, MCP enables a standardized interface for accessing various data sources and services.
To the Blog PostInstalling Shopware 6 on an Ubuntu Server: Step-by-Step Guide
Shopware 6 is a modern and powerful e-commerce platform, ideal for building a customized online shop. In this article, we guide you through the process of installing and configuring Shopware 6 on an Ubuntu server running Ubuntu 24.04.
To the Blog PostShopware 6.7: New Release Candidate and Outlook on Upcoming Features
The further development of Shopware is aimed at increased performance, improved developer-friendliness, and an optimized user experience. The following will illuminate the central innovations, technical details, and upgrade notes in depth.
To the Blog PostVibe Coding: The Transformation in the World of Programming
Recently, a new term has established itself in the tech scene: Vibe Coding. This term describes a paradigm shift in software development where the majority of programming work is taken over by modern language models.
To the Blog PostA Secure Contact Form with HTML, PHP, AJAX, and CSRF Protection
A contact form is an essential component of any website. In this article, we show how to create a secure contact form using HTML, PHP, and AJAX, protected with a CSRF token to prevent security vulnerabilities.
To the Blog PostDropshipping in 2025: Still Profitable or No Longer Worthwhile?
Dropshipping has developed into a popular e-commerce business model in recent years. Direct delivery of products from a third-party supplier to the end customer eliminates the need for storage and shipping processes. But is dropshipping still profitable in 2025?
To the Blog PostShopware Plugins for an Exceptional E-Commerce Experience
Shopware is one of the leading e-commerce platforms on the market, and its powerful plugin architecture allows developers and businesses to customize and extend the functionality of their online shops. By adding the right plugins, you can take your e-commerce business to the next level.
To the Blog PostCreating a JavaScript AJAX POST Request: With and Without jQuery
AJAX (Asynchronous JavaScript and XML) is a powerful tool for sending asynchronous HTTP requests to a server and updating data without reloading the entire webpage. In this blog post, we will explore sending POST requests with JavaScript, both with and without jQuery.
To the Blog PostMaximize the Benefits of Email Marketing for Your Business
Get tips on how to develop a strong email marketing strategy to strengthen your customer loyalty, boost your sales, and build your online presence. From creating an email list to measuring the performance of your campaigns - we cover all the important aspects that are crucial for successful email marketing.
To the Blog PostSocial Commerce Trends for 2025
Social Commerce is on the rise and remains a significant growth factor for businesses! In addition to established platforms like Facebook and Instagram, TikTok and Pinterest continue to gain relevance with innovative features. In this article, we present the most important social commerce trends for 2025 and show how you can effectively use them to reach your target audience and increase your sales directly through social media.
To the Blog PostTen Steps to a Website Concept
Creating a professional and successful website requires a solid concept. In this article, we provide an overview of the fundamental phases of developing a robust website concept and guide you through the ten essential steps for an outstanding website.
To the Blog PostThe 10 Best E-Commerce Blogs You Should Know
In today's digital world, e-commerce is a vital component of business success. To stay up-to-date and develop successful strategies, it's essential to know the latest trends, innovations, and best practices in e-commerce. Fortunately, many blogs can support e-commerce entrepreneurs. In this article, we have compiled the 10 best e-commerce blogs you should know.
To the Blog PostConfiguring Automatic LetsEncrypt SSL Certificate Renewal
Renewing SSL certificates can be a time-consuming task, especially if you manage multiple websites. LetsEncrypt offers a practical solution to this problem by providing the ability to renew SSL certificates for free and automatically.
To the Blog PostHow Chatbots Can Improve Your Customer Communication
In a world where customers increasingly expect 24/7 availability and instant response times, chatbots can be an ideal solution for companies looking to improve their customer communication. In this article, we will discuss the benefits of chatbots in customer communication and explain how they can help your business answer customer inquiries faster and achieve higher customer satisfaction.
To the Blog PostBlack Friday – Strategies for Online Shops to Utilize the Shopping Day
Black Friday has developed into one of the biggest shopping days of the year in recent years. Originally from the United States, this day has gained worldwide popularity and offers online shops a great opportunity to increase their sales and win new customers. In this blog article, we will look at how online shops can best utilize Black Friday.
To the Blog PostUnderstanding and Using JavaScript Promises
JavaScript Promises are a way to manage and coordinate asynchronous operations. Asynchronous operations are actions that don’t execute immediately but take some time, such as network requests or file operations.
To the Blog PostThe Top 10 Blogs for Web Development - Stay Up-to-Date
Our compilation of the best blogs on the topic of web development! Whether you're an experienced web developer or just starting out, it's important to always stay current. The blogs listed here offer valuable resources, tutorials, and insights for everyone who wants to build and expand their knowledge in the field of web development. Read on to discover the top 10 blogs for web development!
To the Blog PostA Guide to Shopware Updates: Frequently Asked Questions and Answers
As an online shop operator, it is crucial that your shop system is always up-to-date to ensure you can utilize the latest features and security updates. In this article, we will answer some frequently asked questions about Shopware updates and give you tips on how to efficiently manage the update processes for your online shop.
To the Blog PostHow to Optimize Your Online Shop for Increased Revenue
As an online shop operator, you know how important it is to stand out from the competition and offer an attractive and high-performing e-commerce platform. In this article, you’ll find practical tips and tricks to take your shop to the next level and generate more revenue.
To the Blog PostProgramming Plugins: How to Develop Your Own WordPress Plugin
Plugins are a fantastic way to extend the functionality of your WordPress website and adapt it to your very specific needs. In this article, we'll show you the steps you need to follow to develop, test, and publish your own plugin in the WordPress Plugin Directory.
To the Blog PostThe Ultimate Guide to a Successful Website Relaunch
A website relaunch can be a significant challenge, but it also offers numerous opportunities for growth and renewal. In this blog post, we will discuss the key steps and considerations for planning and executing a successful website relaunch.
To the Blog PostResponsive Web Design - How to Do It Right
Responsive web design is an approach where websites are developed to be optimally displayed on various devices and screen sizes. A well-implemented responsive website automatically adjusts to the size of the respective screen, thus providing an optimal user experience on desktop computers, laptops, tablets, and smartphones.
To the Blog PostCustomer Loyalty in E-Commerce: Create a Personalized Shopping Experience
One of the most effective methods to stand out from the crowd and establish a strong bond with customers is to provide a personalized shopping experience. We discuss strategies and practices that e-commerce companies can use to build a trusting and adaptable relationship with their customers.
To the Blog PostBest Practices for Product Descriptions and Images
When it comes to optimizing product descriptions and images, there are some important aspects to consider. Here are some best practices that can help you better present your products and increase conversion rates.
To the Blog PostOptimize Your Online Shop with Image Optimization for Higher Performance
Performance optimization is becoming increasingly important and is a critical task for many shop operators. In this post, we explain how to ideally optimize images in your online shop. You’ll learn about different image formats, their suitability for specific use cases, and their impact on your online shop’s performance.
To the Blog PostTop 10 WordPress Plugins for Performance, Security, and Functionality
Successful websites are based not only on appealing design and content but also on the functionality and efficiency behind the scenes. WordPress plugins play a crucial role in improving a website's performance, security, and user-friendliness. In this blog article, we will introduce the ten best WordPress plugins that will help you fully exploit your website's potential and contribute to a successful online presence.
To the Blog PostEssential Checklist for Linux Server Maintenance
A Linux server, serving as the backbone for numerous applications and services, requires regular maintenance to ensure security, efficiency, and longevity. For system administrators, this may initially seem like a daunting task due to the many components that need monitoring. However, with a structured approach and a well-defined checklist, server maintenance can become an efficient process.
To the Blog PostShopware 6 vs. Shopify: A Clear Comparison
Choosing the right e-commerce system is crucial for the success of your online business. Two of the most popular platforms are Shopware 6 and Shopify. We compare the two systems in terms of performance, user-friendliness, features, and costs to help you find the best solution for your online presence.
To the Blog Post301 Redirects in WordPress: Optimizing Performance and SEO through Meaningful Redirections
A WordPress 301 redirect is a method to guide visitors and search engines to a new URL when a webpage has permanently moved or been deleted. Implementing 301 redirects can improve your website's user-friendliness and SEO performance.
To the Blog PostShopware vs. WooCommerce - Comparison of E-Commerce Platforms
Shopware is a complete shop system developed specifically for e-commerce. The software offers a variety of functions and can be adapted to individual requirements. WooCommerce, on the other hand, is a plugin for the WordPress content management system and is primarily aimed at smaller online shops.
To the Blog PostSEO, SEA, SEM – The Best Strategy for Your B2B Marketing
B2B companies must strengthen their online presence to succeed in today's digital world. Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are two important strategies within Search Engine Marketing (SEM) to improve your website's visibility and reach. However, both approaches differ in their methodology and have their own respective advantages.
To the Blog PostSEO Guide
Discover the ultimate guide to successful SEO! Boost your online visibility and drive more traffic to your website. With our practical tips and tricks, take your search engine optimization to the next level and propel your rankings to the top positions. Click now and become an SEO expert!
To the Blog PostTo Number 1 on Google with Us – An SEO Guide
Reach the top of Google search results and accelerate your company's growth rate with our practical SEO guide. Learn how to optimize your online presence and use the best strategies and tools for successful search engine optimization to unleash your company's full potential. Follow our SEO guide and become the undisputed market leader on the internet!
To the Blog PostAI in Marketing: Why Tools Aren't Everything
The digital world is in a constant state of change, and the development of AI technologies is gaining increasing momentum. Many companies feel caught up in an AI wave and find themselves in a dilemma between the necessity to modernize and the oversupply of available solutions. This can lead to inefficiency and frustration. Before investing in AI tools, it is therefore important to clarify concrete use cases and the potential for supporting existing workflows.
To the Blog PostDigital Accessibility on Websites – Everything You Need to Know About the New Regulations
With the new Barrier-Free Strengthening Act (Barrierefreiheitsstärkungsgesetz, BFSG), the regulations for accessible websites have been tightened. As a company or web developer, it is now even more important to familiarize yourself with the requirements to make your website accessible to all users. In this article, you will learn everything you need to know about the new regulations to make your website barrier-free and be legally compliant.
To the Blog PostOptimal Use of the Most Important Social Media Platforms for Businesses
Today, a present online presence is essential for companies to succeed. Social media plays a decisive role in this. But not every platform is suitable for every company. In this article, we will look at the optimal use of the most important social media platforms for businesses and show you how to reach your target audience and strengthen your online presence.
To the Blog PostLooking for Shopware Extensions?
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