Reach Your Target Audience Directly and Effectively

Online advertising (also called Digital Marketing or Internet Marketing) encompasses all measures to promote products or services over the internet. This includes search engine advertising, display advertising, social media advertising, email marketing, and affiliate marketing.

Through online advertising, you can quickly and effectively bring your company into focus. You can specifically address your target audience and thus acquire new customers. Furthermore, online advertising is comparatively cost-effective and offers more precise measurability of success than traditional advertising measures.

SEM is a form of online advertising where companies place paid ads on search engines like Google AdWords or Bing Ads. SEM works by companies bidding on specific keywords, and when someone searches for those keywords, their ads are displayed.

Email marketing works by companies sending emails to their customers or potential customers to inform them about new products, offers, or events. Email marketing can help businesses increase their visibility, strengthen customer loyalty, and boost their sales.

Affiliate marketing is a form of online marketing where companies pay affiliate partners to promote their products or services.

Remarketing is an online advertising technique where ads are shown to users who have previously visited a company's website but left the website without a conversion (e.g., a purchase or a signup). Remarketing works by placing a cookie on the user's device when they visit the website. When the user then visits other websites that are part of the remarketing network, the ad is displayed to them.

There are many different metrics that can measure the impact of online advertising, such as Cost Per Click (CPC), Cost Per Action (CPA), conversion rate, click-through rate, reach, impressions, and more. The right metrics depend on the company's goals.

A/B testing is a method where two or more versions of an ad content or a website are created and then tested to see which version has the best impact.